Founders: talk about yourselves!
April 21, 2022 ‧ The missed opportunity in your JDs
Over the past year putting together my jobs newsletter, I've reviewed hundreds of early-stage job descriptions.
Less than 20% of these JDs mention anything about the company's founders, their backgrounds, or why they started the company.
Of the 20% that do, 50% mention the founders’ backgrounds, but still don’t mention the founders by name (eg “Our founding team comes from Twitch, Discord, and Airbnb”).
This is a huge missed opportunity.
Just like early-stage investors, early-stage team members are taking a bet on you. You need to tell them why they should take that bet.
That’s why my #1 piece of advice to early-stage founders crafting job descriptions is to talk about yourself:
When candidates join an early-stage startup, they are taking a risk, often taking a pay cut, and putting huge trust in the founders they join.
Sometimes a few seconds spent reading a page on Lever is all you get from candidates. Don’t let it go to waste.
At Rupa Health, CEO Tara Viswanathan ensures every job description includes detailed information about the company’s investors, the backgrounds of the founding team, and a link to learn more about the CEO’s background: